Lead Generation

Utilising the services of CTO not only extends your Sales and Marketing teams but also brings them closer together. By applying the necessary skills and insight to identify the challenges and objectives faced by your potential customers, CTO will generate highly qualified, sales ready appointments with senior level executives.

Acquire qualified sales leads and reinforce your brand reputation

CTO Marketing has deep telecoms and IT sector knowledge and familiarity with your target market and organisations. Our team is made of experienced professionals who will apply an intelligent, informed approach to discover relevant information to support your sales team. People we talk to on your behalf will be left with the right impression of your organisation: professional, knowledgeable and good to work with. We deliver:

  • Consultative telemarketing and appointment setting within key accounts
  • Trade show appointment setting to maximise ROI from major telecoms events
  • Web lead and inbound lead qualification
  • Lead nurturing
  • Partner channel development.

Value of CTO for lead generation:

  • Focused on quality because our teams understand the importance of identifying genuine prospects rather than generating high volumes of appointments and names.
  • Expert knowledge of vendors, software companies and other telecoms/IT industry organisations. We understand potential opportunities and can enter into peer to peer dialogue with decision makers.
  • Highly productive because we input information directly into your CRM system, providing detailed feedback on short, mid and longer-term potential.