Email Marketing is all about delivering the right content to the right people. In order to deliver real value, e-campaigns should be combined with telemarketing to close the loop.
CTO’s data and profiling services ensure that your email campaigns can be sent to the right people and are personalised based on their specific interests or status.
The way we gather data on our client’s behalf ensures that the opt in for e-campaigns is in place and that prospects are more engaged with your content. Depending on the scenario, a simple text email, or glossy HTML may work best.
CTO can help in the following ways:
- Building the most relevant and accurate mailing lists.
- Drafting text based around the subject-matter your prospects want to hear.
- Designing and launching campaigns.
- Providing post campaign analysis.
- Policing your mailing lists post campaign to remove/clean bounces, update/enhance contact details.
- Managing periodic news / PR campaigns.
We can even broadcast emails on your behalf to the relevant prospects from our extensive database to ensure maximum reach.